Meta's platforms let you put your offer in front of the right people before they ever search for it. That's powerful, but it also means the creative, the offer and the tracking have to do more work. Broad targeting only performs when the algorithm has clean conversion signals to learn from.
I manage Facebook and Instagram advertising for lead generation, local services and e-commerce brands, with a focus on measurable outcomes rather than likes and reach.
Facebook & Instagram Ads Management
Full management of your Meta advertising across Facebook, Instagram, Messenger and the Audience Network: campaign structure, budgets, placements, ad creative, testing and ongoing optimisation.
Lead Generation Campaigns
Whether through Meta Instant Forms or traffic to a dedicated landing page, I build lead campaigns with qualifying questions, clear offers and fast follow-up connected to your CRM, so you get leads your sales team actually wants to call.
Sales & Conversion Campaigns
Sales campaigns optimised for purchases, bookings or high-value conversions, using Advantage+ where it makes sense and manual control where it doesn't. Every campaign is set up around the conversion event that best reflects real revenue.
Retargeting & Remarketing
Retarget website visitors, video viewers, Instagram and Facebook engagers, and lead form openers with messages matched to where they are in the buying journey, from social proof to offers and reminders.
E-commerce Advertising
Catalog sales, dynamic product ads and Advantage+ shopping campaigns, supported by a clean product catalog and accurate purchase tracking so Meta can optimise toward revenue, not just clicks.
Want a second opinion on your Meta Ads setup?
Book a free callCreative Strategy & Testing
On Meta, creative is targeting. I plan angles, hooks and formats, and run structured tests across images, video, carousels and copy so learning compounds month over month instead of starting from scratch.
- Angle and hook development
- Static, video, carousel and UGC-style concepts
- Structured A/B and creative testing
- Creative fatigue monitoring and refresh plans
Meta Pixel & Conversion API
Browser tracking alone misses conversions. I implement the Meta Pixel together with the Conversions API, set up event deduplication, configure aggregated events and verify your domain, so Meta receives reliable data to optimise with.
Audience Research & Targeting
Customer list audiences, lookalikes, interest and behaviour research, and broad targeting where the data supports it. The goal is to give the algorithm good signals without boxing it in.
Campaign Optimization
Regular review of cost per result, frequency, creative performance, placements and lead quality, then budget shifts, new tests and structural changes based on what the data shows.
Reporting & Analytics
Reporting that connects ad spend to leads, bookings and sales, using Meta data alongside GA4 and your CRM so you can see what's really driving business outcomes.